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About Us

Beverly Hills clothing boutique specializing in edgy, eclectic and unique men’s fashion.

Avedon’s purpose of business is to fill a void in the luxury European marketplace in the clothing sector by specializing in edgy, eclectic and unique fashion with a Los Angeles flair. Formerly located on Melrose and later Robertson Blvd, Avedon relocated and opened its doors in the heart of Beverly Hills.

The new location design, by Thomas Schoos was conceptualized on the feel of a 'New York Loft' lending itself to versatility and constant change. Structure and lineament will always be prominent design elements; in this environment allowing racks and shelves to be easily rearranged to alter the blueprint at any time. Just as seasons change so does fashion. The ambidexterity of the layout allows for change in fixtures to follow.

When buying, co-owners look for pieces that will not only appeal to their customers but that will stand out from other lines. "Every piece we buy has to have something that catches our eye. Whether additional trim, a unique color combination, interesting fabric texture or design detail we look for clothing that is noticeably distinctive," says Farmanara.

Avedon offers wardrobe consultation, personal styling and hand delivered purchases to nearby hotels and locals. Wardrobe consultation is offered at home and can even incorporate configuration of new garments with your existing wardrobe. "We understand that our clients are busy or have personal needs and we do anything to accommodate our customers in any way we can. I think that's the key to having longevity in this business, especially here in Los Angeles," says Shekarchian.

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Avedon has managed to sustain a successful business in Los Angeles for over 25 years. Whatever their secret to success -- it seems to be just the right combination.

For all inquiries regarding trunk shows please email